Gucci is the latest fashion brand to foray into the cosmetics industry.
On Tuesday, the Italian luxury label announced the news in addition to revealing the face of the cosmetics collection - Princess of Monaco Charlotte Casiraghi. The Gucci Cosmetics collection, which is slated to launch in September in select markets, will consist of products for eyes, face, lips and nails, as well as "luxurious brushes and preparation products for skin.", according to a release by Gucci.
"Charlotte was a natural choice as she embodies the modern iconic Gucci woman," Gucci creative director Frida Giannini told WWD.
The advertising campaign images Casiraghi will appear in will be shot by Mert Alas and Marcus Piggott and will debut alongside the product launch and a digital film by Fabien Baron.
"I have really enjoyed my relationship with Frida over these last four years, and I am now excited to work with her again on this signature product. I have great admiration for her both as a designer and a strong and visionary woman," said Casiraghi, who already appears in Gucci's Forever Now advertising campaign.
About a month ago, news broke of Lorde's collaboration with MAC Cosmetics.
Slated to launch on June 5, the mini collection will be sold online at Maccosmetics.com and at MAC's Times Square and Fifth Avenue bricks-and-mortar stores in New York City before being made available internationally on the MAC website and at MAC's Champs-Élysées store in July.
"I have loved MAC Cosmetics since I was a little kid. I remember saving up to buy my very first MAC lipstick at 14, and it was used by about 20 of my friends! MAC has a very clear aesthetic, that has always felt fashion forward to me. So I was really excited to work with them on these products, which I use pretty much every day and night. I hope you will too," Lorde said of the brand earlier this year.
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