Art and fashion are old friends and Ravi Bajaj's new store at DLF Emporio, Vasant Kunj, is all about rekindling that special friendship. While rows of kurta s and sherwani s are lined up against the iconic paintings of Caravaggio's young Bacchus getting drunk and Michelangelo's The Creation of Adam, the elegance of his saris and gowns is further enhanced by Botticelli's Birth of Venus in the background.
"The store is inspired by the feel of an art gallery and these gorgeous works add style and warmth to the ambience," says Bajaj, who has chosen the works to go with the sensibility, style and personality of his designs.
This open- faced flagship store will house all of Bajaj's collection, everything from men's shirts to women's lehengas.
His Summer 2014 collection is already in the house.
The Delhi designer reminisces about his 26 years in the fashion industry and says every day has been a learning experience. " When I started off, I only did saris in grey because I love the colour. But then I realised no one will buy grey saris," he says.
Bajaj adds that the new store is a step forward in that direction.
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